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Do some research on IPNI. What is its mandate? Should Farmers Edge promote the fact that using its products reduces unnecessary use of chemicals on
- Do some research on IPNI. What is its mandate?
- Should Farmers Edge promote the fact that using its products reduces unnecessary use of chemicals on farms, even though the reduction is a side benefit of the value proposition?
- How does Farmers Edge technology ultimately enhance the lives of end consumers in the food supply chain?
Subject: Marketing - Farmers Edge Comprehensive Case
Feeding a Growing World Responsibly
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