Do the SWOT analysis to the brewing company AB InBev (Euronext: AB)

Internal factors (IFAS) Strengths (S) Weaknesses (W) External List 5-10 internal List 5-10 internal factors strengths here weaknesses here (EFAS) Opportunities SO strategies WO strategies List 5-10 external Generate strategies here Generate strategies here opportunities here that use strengths to take that take advantage of advantage of opportunities. opportunities by overcoming weaknesses Threats (T) ST strategies WT strategies List 5-10 external Generate strategies here Generate strategies here threats here that use strengths to that minimize weaknesses avoid threats and avoid threatsStrengths Weaknesses Internal and controlled by the organisation Internal and controlled by the organisation - Based on internal audit of resources, - Based on internal audit of resources, capabilities capabilities - Understand the effect on an opportunity - Understand the effect on an opportunity or threat or threat Opportunities Threats External and not controlled by the organisation External and not controlled by the organisation - Based on external audit of marketing - Based on external audit of marketing environment environment - Use marketing strategy based on strengths - Use marketing strategy based on strengths to pursue opportunities for higher to minimise the possible negative effect of performance threats