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Do you think BMW and Toyota - two leading car manufacturing and selling company in the world is following mass marketing? If yes please justify
Do you think BMW and Toyota - two leading car manufacturing and selling company in the world is following mass marketing? If yes please justify your argument. If no, please explain what have the firms done well in its current market segment over the years and where could it improve if the company has to change the segmentation criteria based on your already supported argument?
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