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Samsonite | Global Luggage Market Leader Distribution Strategy: Samsonite operates its own company stores. Briefly explain the advantages of such a strategy. Explain Samsonite's rationale

Samsonite | Global Luggage Market Leader

Distribution Strategy:

Samsonite operates its own company stores.
Briefly explain the advantages of such a strategy.
Explain Samsonite's rationale for acquiring ebags and the success (or lack thereof) they have had managing this outlet.

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