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Does the strategy seem to be keyed to a cost - based advantage, differentiating features, serving the unique needs of a niche, or some combination

Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
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Apple's strategy is keyed in on a cost-based advantage by providing its products at a lower cost, which rivals find hard to match.
Apple's strategy is keyed in on the unique needs of a niche market by outcompeting rivals by having lower costs and being able to serve niche consumers at a lower price. better differentiation atributes.
Apple's strategy is keyed in on copying the strategles of its most successful industry rivals.
Apple's strategy is keyed in on differentiating features from that of its rivals in ways that will appeal to a broad spectrum of buyers.
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