Doheny et al (2010) menunjukkan bahwa kinerja supply chain mempengaruhi hampir 35% kinerja keuangan pengecer pakaian jadi. Sebagai persentase penjualan, mereka menyatakan bahwa penurunan harga, mewakili 10 sampai 30% penjualan, dan kehilangan penjualan, mewakili 5 sampai 10% penjualan, merupakan pendorong dominan kinerja keuangan pengecer. Bila kita lihat kondisi diatas prosentase kinerja supply chain memberikan kontribusi yang besar terhadap kinerja keuangan perusahaan pengecer pakaian jadi. Menurut anda mengapa hal ini bisa terjadi?

Doheny et al (2010) showed that supply chain performance affects almost 35% of the financial performance of apparel retailers. As a percentage of sales, they state that price reductions, representing 10 to 30% of sales, and lost sales, representing 5 to 10% of sales, are the dominant drivers of a retailer's financial performance. If we look at the conditions above, the percentage of supply chain performance makes a major contribution to the financial performance of apparel retail companies. Why do you think this could happen?