Dua is considering running a campaign for Work It which is launching new stores in Toronto.Dua is now your client, and you are the media planner working with Dua to choose her media.

As Dua is getting ready to finalize the plan, she is reviewing how her budget will be allocated. What factors would have originally affected the size of Dua's media budget? Explain five factors affecting a budget in detail. Apply each factor to Dua's product.