Question
Dunkin Donuts and Starbucks target different customers. Dunkin' built itself on serving simple fare at a reasonable price while Starbucks provides a better atmosphere to
Dunkin Donuts and Starbucks target different customers. Dunkin' built itself on serving simple fare at a reasonable price while Starbucks provides a better atmosphere to socialize and use your laptop etc...
Recall the slogan "America runs on Dunkin".
Wat does it mean, and how is it central to Dunkin's segmentation strategy?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
