Dustup, a cleaning products company, was trying to revive its old wood floor waxing product. It began offering an augmented service of a small brochure called $$Ask a Wood Floor Expert$$ to its bottles. The brochure included information and a customer support hotline. However, shoppers removed the brochure from bottles in the store, so few bottles were purchased. At the same time, Dustup began receiving a flood of calls to its hotline. This increased Dustup$$s costs $30\%$ over projections. What question did the company forget to ask before launching its add$-$on$?$

Responses

Will the augmented services create a more satisfying and complete customer experience?

Will the augmented services create a more satisfying and complete customer experience?

Will the augmented services increase the total revenue for each sale?

Will the augmented services increase the total revenue for each sale?

Will the augmented services require the company to change its organizational structure?