Dyson$$s Leadership Spurs Global Success

The goal of this activity is to describe how successful leadership development can help organizations thrive in a competitive world.

The Dyson Company was founded more than $25$ years ago by James Dyson. Motivated by irritation with the design and operation of household products and finding inspiration at his local lumberyard, Dyson designed a vacuum cleaner that doesn$$t use a filter bag, picks up dirt and debris efficiently, never loses suction, and makes vacuuming a simple yet deliberate household activity. Dyson leads his company and employees to come up with innovatively engineered products that keep customer frustration to a minimum, while pushing the envelope when it comes to design and other forms of innovation.

Click the $$ button to watch the video. Then, answer the questions that follow.

Dyson is sponsoring a global design competition for students all over the world. What diversity$-$based challenge should the company be prepared for?

Multiple Choice

In many countries, females and other minority groups are not encouraged to be engineers.

Such a widespread competition may generate too many duplicate ideas.

Most of the ideas that come in will not be feasible.

Engineering is not an acceptable profession outside of Western nations.

Cultural norms in many developing nations dictate that ideas should not be shared with others.