Edupod is the market leader in the design, supply and distribution of children's furniture, playgrounds, and toys. They have decided to expand their product line and would like to introduce a range of pet toys and furniture. Edupod wants to find out pet owners perceived value of such products and the likelihood of them buying them.

Describe the advantages AND disadvantages of using the following survey modes for Edupod:

(a) in-home survey (2 marks) (b) mall intercept survey (2 marks) (c) online survey (2 marks) (d) telephone survey (2 marks) For each response, ensure you clearly indicate each part by starting with an (a), (b), (c), and (d).