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Erosion costs. Fat Tire Bicycle Company currently sells 3 6 , 0 0 0 bicycles per year. The current bike is a standard balloon -
Erosion costs. Fat Tire Bicycle Company currently sells bicycles per year. The current bike is a standard balloontire bike selling for $ with a production and shipping
cost of $ The company is thinking of introducing an offroad bike with a projected selling price of $ and a production and shipping cost of $ The projected annual sales
for the offroad bike are The company will lose sales in fattire bikes of units per year if it introduces the new bike, however. What is the erosion cost from the
new bike? Should Fat Tire start producing the offroad bike?
What is the erosion cost from the new bike?
$
Round to the nearest dollar.
Should Fat Tire start producing the offroad bike? Select the best response.
A Yes, because it contributes an additional $ of cash flow.
B No because it does not improve the profitability of the company.
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