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Erosion costs. Fat Tire Bicycle Company currently sells 3 6 , 0 0 0 bicycles per year. The current bike is a standard balloon -

Erosion costs. Fat Tire Bicycle Company currently sells 36,000 bicycles per year. The current bike is a standard balloon-tire bike selling for $110, with a production and shipping
cost of $40. The company is thinking of introducing an off-road bike with a projected selling price of $390 and a production and shipping cost of $300. The projected annual sales
for the off-road bike are 17,000. The company will lose sales in fat-tire bikes of 8,500 units per year if it introduces the new bike, however. What is the erosion cost from the
new bike? Should Fat Tire start producing the off-road bike?
What is the erosion cost from the new bike?
$
(Round to the nearest dollar.)
Should Fat Tire start producing the off-road bike? (Select the best response.)
A. Yes, because it contributes an additional $935,000 of cash flow.
B. No, because it does not improve the profitability of the company.
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