Essay Questions

1. The word persuasion turns some people off. What negative connotations can it have? (Obj. 1)

2. What are some of the underlying motivations that prompt individuals to agree to requests that do not directly benefit themselves or their organizations? (Obj. 2)

3. Why is it important to know your needs and have documentation when you make requests of superiors? (Obj. 4)

4. How are direct-mail sales messages and e-mail sales messages similar, and how are they different? (Obj. 5)

5. Ethical Issue: What is puffery, and how can it be justified in marketing messages? Consider the following: Dr. Phil calls himself "America's most trusted relationship counselor." Rush Limbaugh claims to be "America's anchorman." Sony's Cyber-Shot camera advertisement says "Make time stand still."

Note/ Write a short (half page) essay per question and structured, and be sure that the writing text for this assignment meets the APA format requirements and if a source of reference is used to answer the assignment it should be referenced APA