Estimated Time 30 Minutes Objective To provide you with an opportunity to review marketing activities according to industry trends and competitive activity. This activity does not require observation. Refer to Case Study B - Industry trends and competitor activity Using the information you listed in Activity 1A, review the marketing activities against the industry trends and competitor activity outlined in the Case Study. Write between 50 - 100 words to consider: Any differences in activities and the competitor activities Whether they are in line with industry trends