Ethique sells its product through its online store on the Ethiqueworld.com website and through 2,500 physical stores worldwide. The company is looking to grow awareness of its brand and products in the minds of their target market (Women aged 18 - 40 who are concerned about the environment enough to seek out sustainable products to buy) either in the areas they have stores or where their online store is the only option for consumers.

Ethique wants to run an online advertising campaign to build awareness and sales in regions in the world where they do not have any physical stores.

Explain what onlineadvertising options Ethique can use to build awareness of their brand and increase online sales to their target market. Then, choose one of the options you believe will be the most effective for Ethique and discuss the reasoning for your choice.