Examination

$0$:$4$

While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media because

social media are rejected by older and less affluent target markets

social media usually involves an extensive time lag.

the content of social media cannot be altered after publication.

social media are relatively expensive to produce.

production of traditional media often requires specialized skills and a team of people.

Question $33(0\mathrm{.}3$ points$)$

A full$-$service advertising agency refers to

an advertising agency that specializes in one aspect of the advertising proce such as developing advertising copy or providing social media services. $$ an advertising agency that provides the most complete range of services,

inn

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