Examine the structure of the dog food market as presented in the case, overall and in Boston

a$.$ As you will see, the dog food category has several sub$-$categories. You must decide which subcategory

of dog food Breeder$$s Own will be most strongly associated with because that is where its principal

competition will lie and that will be the basis for calculating break$-$even market share required.

$2.$ Do not decide that Breeder$$s Mix will compete with all dog food types $($dry$,$ canned, treats$)$ It will not!

$3.$ Be aware that There are several tiers of dry dog food ranging from low priced to super premium, high priced.

$4.$ Determine how large in $ sales is the subcategory in which Breeder$$s Mix will compete