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Example 4 A manager believes that 1 4 % of consumers will respond positively to the firm's social media. Also, 2 4 % of those

Example

4

A manager believes that

14 %

of consumers will respond positively to the firm's social media. Also,

24 %

of those who respond positively will become loyal customers What is the probability that the next recipient of their social media campaign will react positively and become a loyal customer?

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