Excerpt from 'Shoes R US' Note: Below is an excerpt of data from the Shoes R US database. As it is an excerpt, it does not contain information for all people in the database. Assume that the data provided is representative of the whole population. Gender Ethnicity Suburb Age Time Online Preferred Store Average Website Per Day social Visits Amount Pageviews media Frequencypent Per Visit Male Maori Papatoetoe 35 - 45 Years 0-3 hours Facebook 3 $200 Female European Botany Downs 25 - 35 Years 0-3 hours LinkedIn $89 14 Prefer Not European Takapuna 18 - 25 Years 8+ hours Instagram $50 3 to Say Other European Takapuna 18 - 25 Years 8+ hours Instagram $500 2 Male Maori Point Chevalier 35 - 45 Years 4-6 hours LinkedIn $300 Female Asian Takapuna 18 - 25 Years 8+ hours Instagram $250 4 Gender Middle Takapuna 18 - 25 Years 8+ hours Instagram 2 $450 5 Diverse Eastern Male Asian Swanson 18 - 25 Years 4-6 hours Instagram 4 $160 16 Female African Botany Downs 18 - 25 Years 6-8 hours Instagram NO $80 13 Female European Flat Bush 18 - 25 Years 4-6 hours Instagram 3 $70 Female Pacific Takapuna 18 - 25 Years 6-8 hours Instagram 2 $65 3 peoples Male Asian Takanini 25 - 35 Years 6-8 hours You Tube $0 5Attachment 2 Attachment 2 The CEO of \"Shoes R US" would like to maximize the sales of bespoke. customised shoes. You currently have access to a database containing information about your consumers who have signed up to the company's loyalty program. The database includes consumer data on gender. ethnicity, suburb of residencer age, time online spent per day, preferred social media, store visitation frequency, average amount spent per visit and Website Pageviews. Excerpt from 'Shoes R US' Note: Below is an excerpt of data from the Shoes R US database. As it is an excerpt. it does not contain information for all people in the database. Assume that the data provided is representative of the whole population. Question 2(a) The CEO of 'Shoes R US\" would like to maximize the sales of bespoke. Customised shoes. You currently have access to a database containing information about your consumers who have signed up to the company's iovaltv program. The database includes consumer data on gender, ethnicity. suburb of residence, age, time online spent per day, preferred social media. store visitation frequency, average amount spent per visit and Website Pageviews. See ATI'AGHMENT 2 for a summary of all information collected in the current database. 2(c). Briefly:r discuss why.r it might be useful to collect psychographic data (in addition to the data provided in ATI'ACHMENT 2} to understand who would want to buy bespoke, customised shoes from Shoes R Us