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exhibit 15.7 provides an extract from the 2009 CSR report of a company in the IT industry, IBM corporation. Required: Discuss the motivations for a

exhibit 15.7 provides an extract from the 2009 CSR report of a company in the IT industry, IBM corporation.

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Required: Discuss the motivations for a company in another industry of your choice to prepare a CSR report, and identify the nature of the information which is most likely to be included in such a report. Reference Exhibit 15.7 EXHIBIT 15.7 Extract from IBM Corporate Responsibility Report, 2009 IBM DIsaster response (since 2001) 1 New York City, September 11; Gujarat, India, earthquake 2004 Thailand, India, Indonesia and sri Lanka, tsunami 2005 US. Gulf Coast, hurricanes Katrina and Rita, Mexico. hurricanes/flooding. Pakistan, earthquake 2006 ndonesia, Mt Merapi, volcanoearthquake. Guinsaugon, Philppines, landslides 2007 San Diego, wildfires, Peru earthquake. Tabasco, Mexico, flooding. Indonesia, mud sides, Bangladesh, cydone, Sri Lanka, flooding 2008 Myanmar, cyclone Nargis, Sichuan Province, China, earthquake: Bihar, India, flooding 2009 Mexico, H1n1 response. Atlanta coc, H1n1 server Ketsana or quakes, Vietnam, flooding: earthquake donation; Philippi typhoon Prades India, flooding Italy, Taiwan, typhoon, Kamataka and Andhra Victoria, Australia, bush fires. 2010 Haiti, earthquake: Chile, earthquake. Disaster response or employees have rallied in to natural disasters around the world, donating mo and technology to aid in disaster management and recovery efforts. But our approach is not only to address the in the immediate of a disaster, but also to provide critical capabilities that a tematic and repeatable, enabling faster and smarter responses in the future, even unfore disasters Throughout 2009, IBMers responded to bruushfire in Australia, typhoons in the Philippines, H1N1 outbreaks in Mexico, floods in Vietnam and India, and, of course, the devastating earthquake in Haiti. From developing emergency communications infrastructure to providing servers and software for missing persons registries, a example, and IBMers contribute their expertise to assist in these integrated, in India and the Philippines and the earthquake China led to the deployment of Sal in operations. disaster management system, designed to run rescue, relief and rehabilitation n Haiti, though the company maintains no presence in the country. IBM worked in coordination wi vision, a leading global NGo, develop a sophisticated with a design plan vehicle tracking system. For recove telecommunications and grid for a mobile Humanitarian Data Center that can be installed when IBM Both will be other around the world have donated more than employee payroll program, which allows IBMers contribute to charitable causes through paycheck. And IBMers are continuing to volunteer as we identify opportunities in their communitie through on demand community

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