Expatriates are relocated to run the functions of a parent organization in a diverse geographical location. Over the years, the failure in such relocations have grown resulting in ineffective management of the company's operations. Some of the primary concerns of the firm are listed below. A) Discontent among the employees over inability to adjust to a new environment B) Non-fulfilment of the objectives of the firm C) Ineffective management in a new country where the firm is looking to