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Explain, describe and provide excellent examples. What is marketing about and why should a manager study marketing to run a more successful business? What is
Explain, describe and provide excellent examples.
- What is marketing about and why should a manager study marketing to run a more successful business?
- What is meant by ethical behavior in marketing and how can management encourage ethical behavior in the company?
- What is a product,price,promotion and distribution (as we have discussed in class) and how does the way that you think about the marketing mix elements in this mannerhelp you as a marketer?
- What are the qualifications of a market and why does it help a marketer to know this?
- Why is it useful for marketers to segment markets and how is this done?
- What is marketing research and why is it conducted?
- How can marketing help you in your current business?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
