Question
Explain how understanding the trends and demographics of your venue's local market should inform your sales process. For example, as you prospect potential club naming
Explain how understanding the trends and demographics of your venue's local market should inform your sales process. For example, as you prospect potential club naming rights partners, how might you determine who would be a good fit, and why?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
