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Explain the basic premise of the Elaboration Likelihood Model. Describe the model in detail. Be sure to discuss the determinants and outcomes of each route
Explain the basic premise of the Elaboration Likelihood Model. Describe the model in detail. Be sure to discuss the determinants and outcomes of each route and the concept of dual route processing.
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The Elaboration Likelihood Model ELM proposed by Petty and Cacioppo is a theory that describes how people process persuasive information and make deci...
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
12th Global Edition
978-0134129938
