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EXPORT MARKETING PLAN Adapt a current multinational company -Include an overview of the industry in which they will operate -Describe the current export status -Identify
EXPORT MARKETING PLAN
Adapt a current multinational company
-Include an overview of the industry in which they will operate
-Describe the current export status
-Identify the goods and services they export
-Current export resources
-Functions and requirements
-Export Market Strategy
-Identify the customers and proposed marketing activities
-Identify the export budget
-State the projecting income and borrowing needs
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