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Fact: there are always costs associated with imitating resources and capabilities. Using one (1) specific business example (real or fictitious) of a situation where socially

Fact: there are always costs associated with imitating resources and capabilities.

Using one (1) specific business example (real or fictitious) of a situation where socially complex resources and capabilities exist, illustrate how possessing these unique resources and capabilities can specifically translate into a positive impact on performance. Specifically, which performance measures (offer two) would you assess and why?

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