Fahlgren Mortine worked with client Sonoma County Tourism in California to encourage more tourism following the pandemic. As part of the discovery process, what did Fahlgren learn about postpandemic travelers that altered the resulting campaign?

That Gen Z travelers were less likely to visit California and the campaign should target an audience in its $30$ s and $40$ s$.$

That travelers want to gather and even travel as groups so the campaign should highlight Sonoma County as a great place for group trips.

They they were still nervous about long$-$distance travel, so focus should be on travelers from neighboring states.

That travelers cared more about one$-$of$-$a$-$kind experiences and sustainability, so they should showcase sustainable food and wine and unique experiences.