Feliz and Sinai are the owners of a large American winery. Their line of wines has won many awards and the company$$s brand has been attached to products such as wine glasses to corkscrews. The company would now like to expand into the European market.

Feliz claims that the winery$$s brand should be maintained during the expansion. $$Why$,$ he argues, $$should we spend money establishing a new brand when our current brand is synonymous with high$-$quality, sophisticated wine in the United States?$$

Sinai disagrees, claiming that European countries have long traditions of producing their own wine. $$We should adjust our branding in each country to avoid looking like foreigners. For instance, we should give our products in France new French names.$$Feliz$$s argument is based on which of the following assumptions?

Group of answer choices

Europeans view the winery$$s brand in the same way as American customers

The European branch of the winery will be just as successful as the American branch.

The winery will not appear to be $$foreign$$ in Europe even if it maintains its branding.

Europeans prefer American wines to those produced in their home countries.

The European wine tastes are roughly the same as American wine tastes.