\f\f\f\f\f\f\f\f\f\f\fRunning Head: Apple Inc. BCG Matrix Apple Inc. BCG Matrix Author's Name Institution Affiliation Running Head: Apple Inc. KBCG Matrix BCG MATRIX APPLE INC. Source: Author 2016 2 Running Head: Apple Inc. KBCG Matrix 3 Since Apple run a generally restricted line of items it is very easy to plot their arrangement of items onto the BCG Matrix. Maybe the discoveries may be a bit amazing, yet it goes to highlight the insufficiencies and confinements of the BCG framework on occasion. As can be found in the this illustration BCG grid for Apple, the fundamental item portfolios have been mapped onto the lattice. On a relative piece of the pie premise, taking a gander at unit piece of the overall industry (as opposed to dollar piece of the pie), we can see that Apple is the number two supplier of advanced cells behind Samsung. As of now they hold around a large portion of the piece of the overall industry when contrasted with the market pioneer of Samsung. Clearly this is an on a unit piece of the pie premise, and the position would be to some degree diverse if dollar piece of the overall industry was considered. The advanced mobile phone market is still in a development stage - and thus, PDAs for Apple plotted as an a large portion of a star and a large portion of a question mark on the BCG network. In the event that dollar piece of the pie was viewed as, then it is likely that the Apple Smartphone portfolio would be plainly delegated a star. Running Head: Apple Inc. KBCG Matrix 4 Stars Question Marks 70% 60% 50% 40% 30% Toy: Rubik's Cube Book series: Harry Potter Market Growth rate 20% 10% 0% -10% -20% -30% Mac PC Cash Cows dogs 20.00 0.02 2.00 IPod Relative Market share 0.2 Running Head: Apple Inc. KBCG Matrix References Apple Inc. (2016). Apple Annual Report . 10-25. Colagrossi, M. (2016). 3 Predictions for Apple in 2016 (AAPL). Investopedia. Investing.com. (2016). Apple Inc (AAPL). Key Ratios. Williams, M. (2016). PCWorld . Apple's 5 best and 5 worst products. 5