FINANCIAL HIGHLIGHTS (unaudited) Amounts in millions, except per share amounts 2014 2013 2012 2011 2010 Net Sales $83,062 $82,581 $82,006 $79,385 $75,785 Operating Income 15,288 14,330 13,035 15,233 15,306 Net Earnings Attributable to Procter & Gamble 11,643 11,312 10,756 11,797 12,736 Net Earnings Margin from Continuing Operations 14.1% 13.7% 11.2% 14.56 14.0% Diluted Net Earnings per Common Share from Continuing Operations(") 3.98 $ 3.83 $ 3.06 S 3.80 $ 3.38 Diluted Net Earnings per Common Share(") 4.01 3.86 3.66 3.93 4.11 Dividends per Common Share 2.45 2.29 2.14 1.97 1.80 NET SALES OPERATING CASH FLOW DILUTED NET EARNINGS (5 billions) (5 bilions) (per common share) 14 $83.1 14 $14.0 14 $4.01 13 $82.6 13 $14.9 13 $3.86 $82.0 12 $13.3 12 $3.66 $79.4 11 $13.3 11 $3.93 10 $75.8 10 $16.1 10 $4.11 2014 NET SALES BY BUSINESS SEGMENT(2) BY GEOGRAPHIC REGION BY MARKET MATURITY . Beauty 7%% . North America . Developed 259% 10% . Grooming . Europe . Developing . Health Care 39%% Asia 394% Fabric Care and 16% . Latin America Home Care India, Middle East 32%% 61% 99% Baby, Feminine and Africa (IMEA) and Family Care 28%%Use information provided in the attached image to answer the following question A marketing manager for P&G wants to calculate the Worldwide Value of the Gillette brand in 2012 using the Brand 2 methodology. He attributes 10% of corporate earnings to the Gillette Brand in 2012. The brand Multiple is 12 times for Fabric and home care products, 16 times for grooming products and 8 times for pet and health care products. The estimated brand contribution from 2010-2014 for Beauty products is 80%, Grooming products 80%, Health Care products 75%, Fabric and home care products 60% and Pet food products 50%. Calculate the worldwide Brand Value of Gillette in 2012 using the Brand Z methodology $10,756.5 Million if :l $13,767.7 Million if j) $14,767.7 Million @ None of these are correct or not enough information is provided. .:::j:l $11,643 Million