Find a product or service that is of interest to you and do the following.

1. Create short paragraph explaining the product or service (just enough detail to give us an idea of what you are referring to). (1 mark)
2. Make a single scale item to measure "purchase intention" (customers intent to buy that product or service) using a Likert-type response format. (7 marks)
3. Use a single scale item to measure how "innovative" the potential customer perceives the product or service is using a semantic differential response format. (7 marks)