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Write a one paragraph (7-10 sentences) summary of "Why Advertisers Care about Young Shoppers"

Why Advertisers Care about Young Shopper

There are three main reasons why advertisers target young people. First of all, advertisers know that individuals in the 18-to-34 age group do a lot of consumer spending. When young people go to college and start to live on their own, for example, they have to buy many basics. For school, they need books, computer equipment, and other items. For the home, they need furniture, kitchen appliances, and dishes. 0f course they may also want a luxury item such as a television. A second reason to target young shoppers is that they tend to be more impressionable than older adults therefore they are easier to influence. Advertisers use young people's concern about "the cool factor" to sell them products, they know that young adults often make purchases to keep up with the latest styles. Finally, advertisers focus on young consumers because 18-to- 34-year-olds have a lifetime of buying ahead of them, advertisers want them to become loyal to a brand. If consumers buy a product and grow attached to it when they are young, they are likely to continue to buy it throughout their lifetimes. Building brand loyalty is an important advertising tool it works for all kinds of products from small items like running shoes to large purchases such as cars. In short, young adults may not have a great deal of money, but advertisers work very hard to get them to buy their products now and in the future.