First, read "Blue Ocean Strategy" via theHarvard Business Review Then, choose any company, product, or service that you regard as being creative and innovative. Research that company (for example, look at their vision and mission statements, press releases, or articles written about them in the media) and identify the following:

• at least 2 tie-ins with the Blue Ocean Strategy case and describe why you think they are related,
• at least 2 items or events that led to their creative innovation and why, and
• at least 2 factors that differentiate them from their "red ocean" competitors and elaborate on these differences.