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Flora Gardening operates a commercial plant nursery where it propagates plants for garden centers throughout the region Flora Gardening has $5.25 million in assets Its
Flora Gardening operates a commercial plant nursery where it propagates plants for garden centers throughout the region Flora Gardening has $5.25 million in assets Its yearly fixed costs are $668,500, and the variable costs for the potting soil, container, label, seedling, and labor for each gallon-sized plant total $1.20 Flora Gardening's volume is currently 490,000 units. Competitors offer the same quality plants to garden centers for $3.70 each Garden centers then mark them up to sell to the public for $9 to $11, depending on the type of plant. Read the requirement Requirement 1. Flora Gardening owners want to earn a 12% return on the company's assets. What is Flora Gardening's target full cost? Calculate the target full cost for Flora Gardening. Select the formula labels and enter the amounts Less Target full cost Requirement 2. Given Flora Gardening's current costs, will its owners be able to achieve their target profit? Show your analysis Calculate Flora Gardening's current total full cost. Select the formula labels and enter the amounts Total full cost Flora Gardening's current total full costs of meet the owner's profit expectations its target full cost. Flora Gardening Requirement 3. Assume that Flora Gardening has identified ways to cut its variable costs to $1.05 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the company to achieve its target profit? Show your analysis Target full cost Less Reduced level of variable costs New target fixed costs The new target fixed cost is of By reducing variable costs to $1.05, Flora Gardening be able to achieve its target profit without having to take any other cost cutting measures wo Requirement 4. Flora Gardening started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries Flora Gardening doesn't expect volume to be affected, but it hopes to gain more control over pricing. If Flora Gardening has to spend $53.900 this year to advertise and its variable costs continue to be $1.05 per unit what will its cost-plus price be? Do you think Flora Gardening will be able to sell its plants to garden centers at the cost-plus price? Why or why not? Determine its cost-plus price (Round the cost-plus price to the nearest cent.) Plus tu Plus Target revenue Divided by sof Cost plus price per unit (wo Consumers will be more willing to pay the cost-plus price if the marketing campaign is nurserv Otherwise Flora Gardening may be considered a
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