Follow up question in line with my previous question asked (In Marketing)

Fresh Hair (Pty) ltd has formulated a new hair product to support healthy and organic products, as consumers worry about the chemicals in hair products, results of damaged hair. As the organisations marketing manager, you must understand various concepts in marketing to be able to promote this product (knowing the product and what it does is vital in this process).

Use the marketing process to examine and evaluate each of these factors about the

products. Consider what Formula Botanica Top Natural Haircare Trends in 2021 - Formula Botanica

says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.

Assess your companys target marketing strategies and then examine how each of

the steps in the process are effective in marketing its line of hair products. Consider

the impact of consumer buying behaviour on your strategy.

Step 1: Market segmentation

Step 2: Market targeting

Step 3: Differentiation

Step 4: Positioning

Marks are based on (20 marks)

A coherent assessment of the target marketing strategies.

A thorough and sound examination of target marketing strategy process, with effectiveness of product marketing clearly

illustrated.

A clear and relevant consideration of consumer buying behaviour has been illustrated in the examination of the

product.