Question
For a better view, please see attachments. ?I know headquarters wants us to add that new product line,? said Brian Stettler, manager of Sparks Products?
For a better view, please see attachments.
?I know headquarters wants us to add that new product line,? said Brian Stettler, manager of Sparks Products? Central Division. ?But I want to see the numbers before I make a move. Our division?s return on investment (ROI) has led the company for three years, and I don?t want any letdown.? |
Sparks Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the company?s Central Division for last year are given below: |
Sales | $ | 22,100,000 |
Variable expenses | 14,063,636 | |
Contribution margin | 8,036,364 | |
Fixed expenses | 6,194,000 | |
Net operating income | $ | 1,842,364 |
Divisional operating assets | $ | 5,525,000 |
The company had an overall ROI of 13% last year (considering all divisions). The company?s Central Division has an opportunity to add a new product line that would require an investment of $3,450,000. The cost and revenue characteristics of the new product line per year would be as follows: |
Sales | $ 10,340,000 |
Variable expenses | 65% of sales |
Fixed expenses | $ 2,880,910 |
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