For a resource or capability to be competitAn example of a potential weakness or competitive deficiency is Multiple Choice adverse economic conditions that threaten critical suppliers or distributors. lack of attention to customer needs. changes in technologyparticularly disruptive technology. restrictive foreign trade policies or tight credit conditions. the growing bargaining power of customers or suppliers.ively superior it Multiple Choice should be competitively valuable. can be something that rivals also have in plenty. should have good substitutes available. should be easy to copy. will be common and widely available