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For bass pro shop Market Segmentation and Targeting What problem does your product or service solve? Describe the total market for your solution: Who are
For bass pro shop
Market Segmentation and Targeting
- What problem does your product or service solve?
- Describe the total market for your solution: Who are potential customers?
- What are the key segments within this market?
- Identify and briefly describe 1-3 segments that this company serves.
- Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
