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For digital marketing power point The requirements for the assignment are: A Brazilian tech company has determined there's a significant opportunity to bring a new

For digital marketing power point

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The requirements for the assignment are: A Brazilian tech company has determined there's a significant opportunity to bring a new product to the market. They have developed video technology that can be used to quickly and easily create short videos that can be sent to a colleague in place of typing a long email. This disruptive technology will take advantage of the cameras built into cell phones and laptops as well as consumers' preference for watching a video rather than reading text. The company has a small number of beta customers and is looking for advice on how to ramp up their product to attract a wider audience. They have decided that most of their marketing should be focused on digital channels. The estimated market opportunity: $100 MM The estimated 1st year: Revenue: $10 MM

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