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For each person in your group, identify them as one of the eight VALS segments (p. 405 - 409) What kinds of products and services
For each person in your group, identify them as one of the eight VALS segments (p. 405 - 409)
What kinds of products and services do you think may appeal to them?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
