FOR PART "A"

REPOSITION THE PRODUCT MODULE 4A - ASSIGNMENT #6: PRODUCT STRATEGIES Reach New Markets Catch a Rising Trend Change the Value Offered PART A: MANAGING THE PRODUCT LIFE CYCLE React to Competitor's Position Type of Assignment: Individual Submission (with group discussion) Length: 30 Minutes Submission: SLATE Assignments OBJECTIVES To learn the strategies to manage and extend the product life cycle (PLC) of products and brands. 12 UCS CASE STUDY When a firm has a strong brand or product, it is critical that the firm find ways to exploit it-often through managing :ACT II and extending its product life cycle. This is exactly the situation for Conagra Brands and its ACT II Butter Lover's microwave popcorn. Assume you are the Product Manager for ACT II Butter Lover's microwave popcorn and you have to come up with ideas to generate Butter Lover's additional revenue from your microwave popcorn. Assume they currently sell the Butter Lover's flavour below which comes in a box with 12 microwaveable popcorn bags. Each popped bag will fill a large bowl of popcorn that can be shared. INSTRUCTIONS In teams, come up with ideas to generate more revenue from ACT II Butter Lover's Microwave Popcorn using some the strategies below. Product Life Cycle Strategy Ideas MODIFY THE PRODUCT O- Altering a product's characteristics such as: quality PART B: NEW PRODUCT DEVELOPMENT - IDEA GENERATION performance appearance Type of Assignment: Individual Submission (with group discussion) features Length: 30 Minutes packaging Submission: SLATE Assignments MODIFY THE MARKET Find new users INSTRUCTIONS Increase use In your Project groups write down as many ideas you can come up with to introduce a new product for the company Create new uses you have selected for your New Product Innovation Report. Remember that it can be an extension to an existing