Question
In today's digital age it is getting increasingly difficult for marketing managers to make good marketing communication decisions (Keller, 2016). As a marketing manager, do
In today's digital age it is getting increasingly difficult for marketing managers to make good marketing communication decisions (Keller, 2016). As a marketing manager, do you use traditional marketing communication channels or use the newer ones, or better still do you use a combination of the two?
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
