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Jade's manufactures electronic appliances. Jade's does not have any retail stores of its own and prefers to sell its products through Ramon. Ramon stores are
Jade's manufactures electronic appliances. Jade's does not have any retail stores of its own and prefers to sell its products through Ramon. Ramon stores are striking in decor, well maintained, and serviced by a polite and well-informed staff that pays great attention to customer service and feedback. Ramon also has a huge promotional budget and launches prominent promotional campaigns on a regular basis. In fact, Jade's offers Ramon a discount on products that are included in these campaigns. This is an example of a(n):
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