for the Amazon.com, 2018 case

Identify the relevant performance data and explain how the company is performing. Analysis 2 - Data Interpretation - carriers 3 points. While some data is provided in the case, it is not sufficient. Please feel free to use Mergent online or other data sources (e.g., Bloomberg Terminals) for the remaining data. You can access Mergent online through UCO library's database page and Bloomberg Terminals are located in the Business Building. One Bloomberg Terminal is located in the library as well.) Yes, you should, and in fact, you will have to use external sources to support your analyses if you think that the case does not provide enough material. (Please cite your sources.) In Analysis 2, I would simply like you to use relevant 'Firm Performance' metrics to explain how the given company has performed over the last few years. (You need to take a long-term view.) PLEASE CREATE TABLE(S) FOR FIRM PERFORMANCE DATA You could focus on a subset of the following questions in Analysis 2. 1. How well or badly is the company performing? Answer the above using some financial metrics. It is very important that you use several measures of firm performance to analyze the given company's performance. Additionally, you should compare these metrics over an extended time period. Further, you should compare these metrics with those of the best performers in industry. (You will have to identify the company's industry for - CIUCU LINIC period. Further, you should compare these metrics with those of the best performers in industry. (You will have to identify the company's industry for Analysis 4 as well.) 2. What does your financial analysis reveal about the company? A good financial analysis goes beyond the numbers and makes conjectures about emerging trends and likely strategic implications of the numbers, often by combining insights from multiple elements of the financial statements. 3. Is there a gap between the company's current performance and desired performance, i.e, what the company's performance should be? Use financial ratios. Analyze them in terms of trends, industry comparisons, etc. Financial data presented without some solid comparisons tends to be relatively meaningless. Therefore, compare the changes within the company over 3-5 years if possible. Furthermore, it is usually best to compare with the industry norms and averages or combine several of the closest competitors into a single basket. 4. Based on your analysis, does it appear that the given comany's financial performance is headed in the right direction? THE ABOVE QUESTIONS REQUIRE VERY DETAILED ANSWERS. I am not expecting you to answer all these questions for Analysis 2 of the Capstone Case. I am providing you with the above as suggestions that will make you think. Please use your discretion since analysis 2 is worth only 3 points. You can either answer one or two of the above questions in detail or all of them in very general terms. While the best answers for Analysis 2 will touch all (Q1 to Q4), I expect you to address at least Q1 and Q2. Identify the relevant performance data and explain how the company is performing. Analysis 2 - Data Interpretation - carriers 3 points. While some data is provided in the case, it is not sufficient. Please feel free to use Mergent online or other data sources (e.g., Bloomberg Terminals) for the remaining data. You can access Mergent online through UCO library's database page and Bloomberg Terminals are located in the Business Building. One Bloomberg Terminal is located in the library as well.) Yes, you should, and in fact, you will have to use external sources to support your analyses if you think that the case does not provide enough material. (Please cite your sources.) In Analysis 2, I would simply like you to use relevant 'Firm Performance' metrics to explain how the given company has performed over the last few years. (You need to take a long-term view.) PLEASE CREATE TABLE(S) FOR FIRM PERFORMANCE DATA You could focus on a subset of the following questions in Analysis 2. 1. How well or badly is the company performing? Answer the above using some financial metrics. It is very important that you use several measures of firm performance to analyze the given company's performance. Additionally, you should compare these metrics over an extended time period. Further, you should compare these metrics with those of the best performers in industry. (You will have to identify the company's industry for - CIUCU LINIC period. Further, you should compare these metrics with those of the best performers in industry. (You will have to identify the company's industry for Analysis 4 as well.) 2. What does your financial analysis reveal about the company? A good financial analysis goes beyond the numbers and makes conjectures about emerging trends and likely strategic implications of the numbers, often by combining insights from multiple elements of the financial statements. 3. Is there a gap between the company's current performance and desired performance, i.e, what the company's performance should be? Use financial ratios. Analyze them in terms of trends, industry comparisons, etc. Financial data presented without some solid comparisons tends to be relatively meaningless. Therefore, compare the changes within the company over 3-5 years if possible. Furthermore, it is usually best to compare with the industry norms and averages or combine several of the closest competitors into a single basket. 4. Based on your analysis, does it appear that the given comany's financial performance is headed in the right direction? THE ABOVE QUESTIONS REQUIRE VERY DETAILED ANSWERS. I am not expecting you to answer all these questions for Analysis 2 of the Capstone Case. I am providing you with the above as suggestions that will make you think. Please use your discretion since analysis 2 is worth only 3 points. You can either answer one or two of the above questions in detail or all of them in very general terms. While the best answers for Analysis 2 will touch all (Q1 to Q4), I expect you to address at least Q1 and Q2