For this week's discussion, take a look at one of your favorite brands on social media and try to determine what the brand's target audience is by identifying the the customer's based on the following characteristics:

Gender

Education

Location

Job Title

Income

Pain Points

Interests

Values

Behaviors

Family life

Hobbies

Company

Company Size

Goals

Most used social network

Where time is spent online

How they purchase

So$,$ if you pick Miller Lite, you could go through and identify what the target Miller Lite customer would be like $-$ probably a man, using Facebook, a blue$-$collar worker, etc. Just give me a document identifying your brand and its customer characteristics.