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Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions. One forecasting approach that a company may
Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions. One forecasting approach that a company may pursue is composite of sales force opinions. Which of the following describes this approach?
Group of answer choices
A Sales reps might have better insight into developing trends than any other group
B Forecasts produced may be more detailed with estimates broken down by product, territory, customer, and sales rep.
C Sales reps might deliberately underestimate demand so the company will set a low sales quota.
D Few companies use sales force estimates without making some adjustments.
E None of the above describe this approach.
F a b c and d all describe this approach.
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