Founded in 2009, Uber has experienced tremendous growth and profitability over the last decade. While scholars would argue that Uber it not a true disruptive innovation, there is no doubt that Uber changed the industry. As with any new entrant, however, it has not been without some bumps. please answer this,

• Describe Uber's market launch strategy for the markets highlighted in the case.
• Where has Uber been most successful and least successful in expansion? Please provide rationale for your answer.
• Uber continues to face continued regulatory pushback in various markets. Given this, what specific recommendations would you make for Uber's global strategy?

reference

https://www.hbs.edu/faculty/Pages/item.aspx?num=58020