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Four Loko's product and the company's actions in response to legal and cultural issues seemingly violated an ethical concept supported by the American Marketing Associate
Four Loko's product and the company's actions in response to legal and cultural issues seemingly violated an ethical concept supported by the American Marketing Associate which states "do no harm."
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
