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what conclusion can you come up with this one? can there be herd immunity? HESITANT WHAT ARE MY PAIN POINTS? KEY CONCERNS: REFUSER WHAT ARE

what conclusion can you come up with this one? can there be herd immunity?

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HESITANT WHAT ARE MY PAIN POINTS? KEY CONCERNS: REFUSER WHAT ARE MY PAIN POINTS? Misinformation: Mostly "chismis' "I'm afraid to get vaccinated because KEY CONCERNS: There's CoVid in the Vaccine Afraid of the effect of the Vaccine the feedbacks or testimonies I've Misinformation: Mostly "chismis" . Don't trust the available vaccine "I'm not going to take the Too young to get vaccinated watched and viewed in different social vaccine. I'm young, I have media platforms and I feel like I'm too Parents does not give their consent young for the vaccine". Strong immune system, since she's young strong immune system." WHAT ARE MY GOALS? WHAT ARE MY GOALS? . Facts about CoVid Vaccine KEY MESSAGING PILLARS: Accept and understand the facts about the vaccine KEY MESSAGING PILLARS: . Motivation to take vaccine "Joshua" . Deeper explanation of the . Motivation to take vaccine . Deeper explanation of the 15 Years old . Understand the effect of the vaccine effect of the vaccine. "Karen" . Advantages and benefits of vaccines. . Understand the effect of the vaccine. effect of the vaccine. Lives in San Nicolas, 17 Years old . Parents will understand and give their consent Ilocos Norte Lives in Ilocos Norte . Block Misinformation WHAT DO I NEED? . Block Misinformation WHAT DO I NEED? . Guidance and Benefits Doesn't want to get Strong refusal of taking accinated because of the . Give assurance on the . Deeper knowledge about the vaccine . Guidance and Benefits . Knowledge about the vaccine available side effects and fake the vaccine; Parents . Motivation . Motivation and understand the benefits effect of the vaccine news he views on doesn't give their . Understand our current situation of the vaccine different social media consent; Young and . Counseling with Parents . Understand our current situation platforms . Consequences of not getting the vaccine strong immune system . Consequences of not getting the vaccine PROVAX: LET'S GET CLOSER, LET'S GET VACCINATED DEMOGRAPHIC + MARKET SEGMENTATION SEGMENTATION (Age) Category UNVACCINATED REFUSERS UNVACCINATED HESITAN (18%) 19% 0-14 YEARS 15-24 YEARS 25-54 YEARS 55-64 YEARS 65 YEARS OLD OLD OLD OLD ABOVE Those who are not Uncertain with the vaccine 32.42% 19.16% 37.37% 6.18% 4.86% willing to get Afraid and vaccinated. Male Male: Male: Male: Male: unconvince 18,060,976 10,680,325 20,777,741 3,116,485 2,155,840 Female: Female: Female: Female: Female: 17,331,781 10,243,047 20,027,153 3,633,301 3,154, 166 www.cia.g

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