Gabriel is the executive in charge who created anddeveloped Disney's 'customer-for-life' concept.This is based on the notion that as the child grows, Disney hopes to gain two brand loyalists: the parents and the child.

Disney's new CEOaskedGabriel to head up the new Disney+ streaming media brand. TheCEO wantsGabriel to createa report whichanalyzes future marketing of the new Disney+ brand. You are on Gabriel's team and he called a series of meetings to brainstorm thethree items:

1. What are the most likely target market(s) Disney+ might focus on?
2. How can Disney+ turn a new subscriber into a lifetime customer?